The Me-Me-Me Pov: The Keys to Strategic Offer Messaging
Every single person reading your website copy, your sales page, or your IG captions is wearing a pair of invisible glasses.
You know what’s etched into the lenses?
Me. Me. Me.
People aren’t being (overtly) selfish. They’re not being rude. They’re being human.
Even though we all have the ability to think beyond our own perspectives (well, most of us, anyway), the reality is this: we walk through the world wondering, “How does this affect me?”
Humans are naturally self-involved creatures. Our brains are consistently filtering through the massive influx of information we get, searching for the information that directly applies to us.
This isn’t just my opinion – it’s a neuromarketing fact.
Sales psychology tells us that our brains are wired to prioritize personal relevance above all else. Importantly, it’s not vanity; it’s a survival thing.
What’s that mean for your words, your launches, and your services?
If you offer messaging or brand messaging isn’t tapping into what’s relevant to your people’s self-interest, it’s probably getting tuned out (even if it’s technically “well-written.”)
Let’s break down what I like to call the Me-Me-Me POV and chat about how we can make a few tiny tweaks to fix it.
LIL KEY TAKEAWAYS: THIS BLOG AT A GLANCE
Every person is reading your copy through the “What’s in it for me?” lens—aka the Me-Me-Me POV.
It’s not selfish. It’s neurological. If you’re not speaking to them, you’re getting tuned out.
Start with their pain, desire, or dream, then explain what you do.
Reframe “we” and “I” into “you.” Your audience is the main character, too. Act like it.
Don’t leave your benefits implied; connect the dots loud and clear.
The better you understand your people, the easier it is to write in a way that actually lands. (Psst: That’s why the Mini Messaging Marker exists.)
The Me-Me-Me POV: What it Is & Why You Need to Tap in With Your Sales Copy, & Website Copy
What is the Me-Me-Me POV?
The Me-Me-Me POV isn’t some buzzword I stole from a marketing book. This is genuinely how I reference the way we write to tap into that self-interest people have.
Basically, it’s the way we reword or rewrite a message so that it hits harder with your people. Instead of making it about you, you strategically make it about how it applies to them.
Here’s an important distinction: The Me-Me-Me POV isn’t about making everything about your audience.
It’s about showing them that what you do matters to them. That it solves something they care about. That it’s built for the real-world stuff they’re facing.
Why the Me-Me-Me POV Matters – The Brain Stuff Behind It All
Think of your audience’s brain like a nightclub bouncer. Every single message that scrolls across their brain gets stopped at the door and interrogated:
Is this useful to me?
Is this going to make my life easier or better?
Does this help me feel something I want to feel or avoid something I don’t?
If the answer isn’t an immediate, visceral yes, the door slams shut. On to the next. It’s not about being blatantly rude; it’s about what people’s brains are naturally doing.
When we read, listen, or observe something, the brain’s default mode network kicks in. That’s the part of the brain that processes self-referential thoughts – AKA the “What does this mean for me?” region.
It’s scanning for relevance like a heat-seeking missile.
That means if your website, email, or caption starts off with or overly focuses on a monologue about your business journey? Your features? Your why?
It’s likely you’re going to lose them fast.
So when someone lands on your homepage, they are not wondering, “What has this brand been up to lately?”
They’re wondering, “Does this help me feel better, solve my problem, or make my life easier?”
If your sales copy starts with you (your process, your credentials, your vision), you’re asking their brain to work too hard.
And the brain? In general, it’s lazy as hell. It’s trying to conserve energy. If it doesn’t instantly spot a clear benefit or emotional hit, it’s out.
Here’s the kicker: Your brain can process relevance in 0.3 seconds. That’s about how long you’ve got to say: “Hey! Trust me! This is about you. Keep reading!”
Make it About Them: The Power of the Me-Me-Me POV
That’s the secret of the Me-Me-Me POV – make it about them (even when it’s technically about you).
Hear me out. Let’s say you’re launching a new service. You’ve worked hard on it. You’re proud of the features, the systems, the process, the design. As a result, your copy sounds a lot like this:
“We’ve spent the last six months refining our new XYZ Framework, designed to revolutionize the way [insert industry jargon here]…”
Sounds fancy. And it’s all probably true – you did spend six months refining your process. But that sentence? It’s DOA.
Because your audience isn’t thinking, “Oooh, I wonder what this brand has been working on!”
They’re thinking, “Could this fix the thing that’s keeping me up at 2 a.m.?”
And if you’re not addressing that – that thing they’re MOST concerned about – you’re not capturing their interest or piquing their attention.
The Me-Me-Me POV is all about how that six-month revamp impacts them directly.
Writing for the Me-Me-Me POV: What You Should Know
One of the easiest ways you can do a gut-check on your words and ask if you’re addressing the Me-Me-Me POV is to look for this shift:
FROM: Here’s what we do
TO: Here’s what this does for you.
This doesn’t mean you never talk about your product or offer. It just means you lead with the impact. The felt outcome. The transformation they’re searching heaven and earth to find.
Until someone believes it’s about them, they won’t stick around long enough to learn about you.
The most important thing I can tell you: You have to earn someone’s attention by speaking directly to what they feel, not what you built.
Think of your words like a trail of breadcrumbs. You’re going to slowly drop ‘em through a crowded forest. Every word you share should basically say: “This is about you. This is what you’ve been looking for. Keep going.”
That means:
Naming the exact emotion they’re stuck in
Mirroring the thoughts they’re already having
Addressing the stakes they feel, not just the ones you assume
That’s how you earn their trust. That’s how you make them feel seen. That’s how you make them care about the features, details, and logistics. You’ve gotta lead with what they feel, experience, and care about first.
A Step-by-Step Guide for Writing in the Me-Me-Me POV
Think of this like a lil cheatsheet for auditing your own words. Are you speaking in the Me-Me-Me POV in your brand messaging or offer messaging?
Start Where They Are
Not with your mission. Not with your feature list. Not with your feelings. Start with their pain point, problem, or dream. Mirror their inner monologue.
“Our coaching process combines neuroscience and somatic methods… (Not the Me-Me-Me POV)
“You’ve tried the mindset hacks. You’re still stuck. What if the problem isn’t your effort – what if it’s your nervous system?” (Def the Me-Me-Me POV)
Use “You” More than “I” or “We”
Go through your words. Take a serious count of how much you say “we” or “I.”
Try cutting that number in half. Try rewriting your copy so “you” takes the lead.
“We provide clarity to make marketing strategy easier.”
“You want clarity. You want action. You want someone who gets how your brain works and can help you get unstuck on marketing fast.”
For every sentence you want to use the “we” or “I,” ask yourself how you can make this about them.
Struggling with this? Write what you want to write (even if it’s a “we” or “I” statement). Then ask, “What about this applies to THEM?”
Then lead with that answer.
Write what you want you to write: “We’ve developed a brand-new onboarding process that makes working with us more efficient than ever.”
Now ask, what about this applies to them: They don’t care about your internal process, they care about saving time, avoiding chaos, and feeling taken care of. The relevant takeaway is: You won’t have to chase us down or wonder what’s next – we’ve got a streamlined process that makes this easy for you.
Rewrite to lead with them: “You’ll never have to chase us down for answers or wonder what’s next – you’ll get a smooth, stress-free onboarding process that puts you front and center.”
Connect the Dots – Don’t Make Them Guess
Spell out exactly how your offer or service helps them. Not in abstract terms, but in real, tangible outcomes. Speak their language. Use their examples. Talk about the stuff that keeps them up at night, excites them, inspires them, or makes them feel burnt out.
The kicker here? This requires knowing your people – their feelings, their fears, and what they want for their future.
“I offer full-service social media management designed to grow your presence online and increase engagement.” This assumes your client knows what “grow your presence” means and why that matters to their bottom line. It’s vague, generic, and not connected to their felt pain.
“You don’t have time to post. But you do want clients to see you as active, legit, and trustworthy the moment they land on your profile. Your socials can work in the background while you’re serving your real-life clients, doing your thing, and not stressing over what to write next.” This approach names their core problem, speaks to what they want, and connects the dots between emotions and outcome.
Your People Are the Main Character – Are you Talking to Them?
Ready to write words that hit your people in the feels (where it counts)? Here’s the thing: the Me-Me-Me POV only works when you actually know your people.
What they feel. What they want. What they’re tired of pretending isn’t a problem.
That’s where the Mini Messaging Marker comes in. It helps you map the emotions, patterns, and pressure points your people are already carrying – so you can write straight into their Me-Me-Me lens.
Grab Mini Messaging Marker and get clear on what your people need to hear before you ever open a blank doc.
